Our Style Has a Purpose
Teddy 2024:
Dressing the World
with Beauty, Warmth,
and Fulfillment
Often, we see a garment in a shop window, like it, walk in, and buy it. Or we order it online with a simple click. It's an almost mechanical gesture that we might not give much thought to.
Behind that garment, however, there's much more: there are people, visions, values, and dreams.
There's an idea of the world and a way of being in the world.
For us at Teddy, making fashion isn't just about dressing people:
Alessandro Bracci
CEO Teddy
At Teddy, we believe that true success is measured not only in numbers but in our ability to create shared value, to make everyone – customers, collaborators, partners – feel part of something bigger. This is our challenge and our greatest satisfaction. Teddy was born from an intuition, from Vittorio Tadei's dream, to create a company that wasn't an end in itself, but one that also had a greater purpose. And this Dream is still the essence of Teddy today, our competitive strength. These are not abstract concepts, but the lifeblood that fuels our entrepreneurial project and has allowed us to achieve important recognitions, such as the prestigious Best Managed Company award promoted by Deloitte, which we have received since 2022. This achievement testifies to our constant commitment to business management, innovation, sustainable growth, and, of course, the valorization of our people and our culture.
To concretize this direction, in 2024, we decided to create our Purpose: "To dress the world with beauty and warmth, fostering personal fulfillment." This should not be seen as a mere slogan, but as a promise, the continuation of a journey that stems from the Dream of our founder, Vittorio Tadei, and that fully expresses everything we believe in and work for every day. It represents the engine of our growth, a growth that, incidentally, translates into significant results: in 2024, we reached €735 million in revenue (7.5% more than in 2023), with 859 active stores in 41 countries and 3,720 employees, 256 more than in 2023 (+7.39%). Online sales also saw a truly significant increase: +88%. These achievements demonstrate how this strong and coherent identity translates into solid performance.
But numbers alone are not enough. Teddy's story is primarily one of belonging. It's a common thread that unites values, strategies, and people, and pushes us every day to do better, to innovate with courage, to grow together, and to make all of this possible.
Purpose, Mission, and the Teddy Dream
The Roots of Belonging
To fully understand the Teddy Group today, it's essential to start from its roots, from the principles that define its essence and guide its path.
Let's start with our Purpose, the essence of our Dream, which encompasses three important concepts for us: beauty, warmth, and personal fulfillment. Individually, they have their specific meaning, but together, they represent our compass. Our company's commitment, in fact, translates into the desire to offer much more than simple fashion products: we want to create experiences that convey beauty, relationships that promote warmth, and opportunities that allow people to grow and fulfill themselves.
This goal takes concrete form through our mission, which guides us in passionately building a company of excellence, capable of offering a style inspired by the values of positivity and creativity. A path that is reflected in our collections and in the experience we want to offer our customers and collaborators. This is somewhat what one of our store managers, Davide, perceived:
As a child, I always wanted to have my own store. Since becoming a store manager, I feel like my own entrepreneur. Even if I don't own the store, it's as if I do. Teddy has instilled this value of entrepreneurship in us, training us, listening to us, and meeting all our needs. Here there is sharing, opportunities for growth, and great attention to young people.
Davide
Store Manager
But none of this would have been possible without the inspiration, the vision of our founder, Vittorio Tadei, what we now identify as the Dream: to build a company that creates value, generates opportunities, and has a positive impact on people and communities. It is our distinguishing strength, our long-term direction.
I prioritized Teddy because they believed in me, invested in my training, and allowed me to be the person I am today. I always get emotional remembering it. The human value transmitted by our founder is what truly makes the difference.
Andrea
Business Development
What makes all of this truly tangible is the way these ideals take shape and become real experiences for those who live them internally and for those who encounter them externally. This is where our most visible and yet deepest promise comes into play: "Dress to Belong", the way our Purpose and our Dream manifest themselves, as well as our invitation to be part of the Teddy world. Belonging, for us, takes many forms:
Feeling an integral part of the Teddy Group
We want our people, our franchisees, and our partners to feel like members of a community united by shared values, where everyone's contribution is recognized, and where there is an atmosphere of trust and collaboration.
Expressing one's identity
We want our customers, through our brands' garments, to be able to freely express who they are, feeling confident, valued, and part of a community that celebrates individuality.
Recognizing oneself in spaces and products
We are committed to creating stores that are places of "warmth" and "beauty," and collections that offer everyone the opportunity to "recognize themselves," to find that style that speaks to them and makes them feel good.
This is somewhat what Maria, one of our international store managers, told us after her experience in Rimini:
È stato entusiasmante vedere come nascono i prodotti: le idee, i modelli, le linee, i tessuti scelti e i risultati finali. Sono proprio questi i momenti in cui capisci di essere parte di una grande azienda, di un Sogno per il quale, tutti insieme, anche noi dipendenti esteri, lavoriamo ogni giorno
Maria
Store Manager
Strategies and Concrete Actions
Building Belonging
Our multi-brand strategy is designed to offer everyone the opportunity to express their personality and their way of belonging, through distinct identities but united by the values of beauty and warmth:
Terranova, Color Your Life!
Born from the sun of the Riviera, it is the brand that invites you to color your life with a casual and spontaneous style designed for those who love freedom, for those who want to express themselves every day. It is an invitation to experience fashion with lightness and personality thanks to accessible and easy-to-wear garments, creating your own style.
Be Yourself with Us
Represents belonging to the most distinctive and refined Italian style, chic and rock at the same time. It is aimed at a woman who desires unique garments, an expression of elegant and conscious femininity, rigorously Made in Italy.
Embrace Wonder
Invites belonging to a glamorous, contemporary, and international lifestyle. It is a brand that creates collections through careful research of products and outfits to meet the needs of customers in every life context: work, leisure, and special occasions.
Just enough to express yourself
Allows you to express yourself without excess, but with personality. It is the brand dedicated to a young man who wants to live life as a protagonist, with an essential but refined style that communicates confidence and authenticity in every context.
In this regard, belonging is not only about the style or identity of those who choose our brands, but also about those who decide to actively participate as a commercial partner. Our franchising model, based on the "consignment" formula, is in fact one of the clearest manifestations of this approach. We firmly believe in the value of widespread entrepreneurship and are committed to supporting our partners in their journey of "personal fulfillment," providing them with the tools, training, and assistance necessary to grow and succeed. The expansion of our network, with 14 new franchisees in 2024, is the clearest proof of how this partnership, based on common goals and shared values, is a powerful engine for development.
This same vision is also reflected in our approach to sustainability. Taking care of people, the planet, and relationships is an integral part of our understanding of collective belonging. At Teddy Group, sustainability is a concrete commitment, not a trend. It is the expression of a deeply rooted corporate culture, which has its origins in Vittorio Tadei's vision and which focuses on people, respect for the environment, and the dignity of work. Our collections increasingly include recycled, organic, and certified materials, and we have continued to collaborate with all our stakeholders to improve environmental, social, and economic aspects throughout the supply chain. In 2024, ongoing processes were consolidated: from the social dimension, with the refinement of the supply chain control program to ensure that all suppliers comply with international reference standards (OECD, ILO, UN GP, etc.), to the environmental dimension.
Through the "Everyone Can" program, we are committed in three different strategic directions: acting ethically and transparently (Act Right), reducing our environmental impact (Heal the Planet), and promoting the dignity of work and the well-being of communities (Care for People). It is our way of contributing to a global community, welcoming everyone as part of a larger project.
One of the main goals of my job is to help create a harmonious atmosphere among my team members, even through fun. A positive climate not only makes the team more united, but it also reflects on the customer experience. When a person feels understood and valued, they can give their best
Karolina
Store Manager
2024
Results
The Growth of Belonging
2024 was a year that fully embodied our Purpose. The results achieved are tangible proof of this: not just numbers, but a concrete expression of the trust that customers, partners, and collaborators place in us.
We closed the year with a consolidated revenue of €735 million and an adjusted EBITDA of €45.5 million, equal to 6.2% of revenue. A solid performance, which confirms our ability to generate value sustainably even in complex contexts, thanks to authentic relationships, an accessible offer, and the strength of our model. The distribution of revenue reflects our identity: 65% generated in Italy and the remaining 35% abroad, confirming strong roots combined with growing international projection.
The retail network reached 859 points of sale in 41 markets: 552 Terranova, 217 Calliope, and 90 Rinascimento. Each opening represents another piece in the construction of a global community, made up of entrepreneurs who share our vision and enthusiasm. Calliope, for example, entered Austria and Poland: new frontiers that expand our horizon and strengthen our international vocation. On the digital front, the Group's presence has expanded to 30 online markets, bringing our world closer to people. Behind every achievement is the concerted effort of a team that believes in the beauty of what it does and the value of doing it together.
Continuing to Build the Dream
The Future of Belonging
We look to the future with the usual enthusiasm and determination, aware that the journey of building our Dream is a continuous one, fueled by the values that define us and the commitment to foster the sense of belonging that binds us more every day
2025 opens with a clear and ambitious vision: to continue our path of expansion, beauty, and connection. We plan to open 120 new stores, a goal that is not just numerical but symbolic: it means continuing to extend "Dress to Belong" into new territories, consolidating our presence in historical markets and bravely opening up new geographies. In parallel, the evolution of Teddy Group will continue to be guided by the principles of care, accessibility, and sustainability. We will resolutely continue our commitment to reducing climate-altering emissions, according to the SBTi protocol, we will increase the use of certified sustainable materials, and we will strengthen the social compliance of our production chain, because we believe that growth must always be responsible.
On the digital front, we will continue to invest in improving our customers' online experience, expanding our presence on international marketplaces, and adopting technological solutions that make our processes more efficient, personalized, and accessible. But beyond every strategy, what truly fuels our development are the connections: the relationships with the people who are part of our story. With employees, franchisees, customers. Because it is through listening, valuing talent, and building trust that something lasting is created, something that goes beyond fashion and gets to the heart of identity. At Teddy, we believe that style is a way to tell one's story and to feel a sense of belonging. It is a universal language that unites, welcomes, and invites self-expression.
The many goals we have achieved have cost effort, sometimes even conflicts. But they are a reflection of a visceral attachment to certain values. Teddy is not just a company, it is a family. And my goal is to transmit, even indirectly, something to those around me.
Stefano
Head Buyer
This is the story we want to continue writing, together. This is the deepest meaning of our invitation:
Dress to belong
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